QA term coined by Critical Theorists Horkheimer and Adorno to refer to the way in which technology in the late 20th century, was turned specifically towards creating and commodifying culture. They studied the cinema, advertising, radio, the music industry and attempted to demonstrate how the manufacturing processes had now extended beyond the creation of goods for consumption to the  creation of actual cultural forms – a trend that eliminated real consumer choice by promoting choices between identical commodities – aimed, for instance at “youth culture”. See: Horkheimer, M., and Adorno, T. W., Dialectic of Enlightenment, Continuum Pub. Co, New York, 1986.